Attraction Effects : Professors at Duke University offered... - Deepstash

Attraction Effects: Professors at Duke University offered 2 beers at $1.80 & $2.60. 33% chose the cheaper product.

A 2nd group was also offered a $1.60 beer. 0% chose it, but 47% now chose the $1.80 beer. Products priced at extremes can change the demand for other products.

Extremeness Aversion: Research by Tversky & Simonson across 6 categories found that consumers tend to shy away from the most expensive & least expensive options. In conditions of uncertainty, most consumers will opt for something in the middle.

4

33 reads

CURATED FROM

IDEAS CURATED BY

claudiu_florea

A sparkling curious mind

William Poundstone offers many examples of how our perceptions of prices vary depending on cues, context and contrast.

The idea is part of this collection:

Behavioral Economics, Explained

Learn more about books with this collection

How to make rational decisions

The role of biases in decision-making

The impact of social norms on decision-making

Related collections

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates