Your profitability indicates the value the marketplace places on your products or services.

“The Japanese car brands were little known and little trusted at the time, and the manufacturers had to offer a substantial price advantage for the Honda Accord and the Datsun Violet to be competitive with the Ford Pinto and the Chevrolet Vega.”

If your offering benefits your customers, talk to your buyers and explain your increase in fees. If you need additional, but aligned, products to sell, consider forming partnerships with others. Examine increasing your profits by cutting overhead, perhaps through reducing the size of your office or moving your firm away from an expensive urban area.