But red is also known as the most "intense" color — it can indicate urgency, which is why stop signs are red, as well as "order now" buttons and other marketing tools that aim for consumers to act fast. Red can also indicate aggression. According to Jennifer Hettema, senior clinical director at LifeStance Health, "In both animals and humans, red can indicate the release of hormones associated with aggression and serve as a signal of dominance to others. In fact, many studies have documented a 'red effect' whereby athletes or teams that wear red seem to have a slight advantage when compared to other colors" (via Real Simple).
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How Others Perceive You According To The Colors You Wear
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