Hone your empathy, observation, listening and critical thinking skills

“You absolutely, positively have to be there and observe!”

Before you start designing a new product or service that you think will help your customers, step back and take a look at how you perceive the world. Examine how you think about your customers, what aspects of their behaviors you focus on and how you process the insights they give you. The way you feel, watch, listen and analyze all play a major role in how you design.