Having an edge makes a difference - Deepstash

Having an edge makes a difference

Consider a winning boxer who might have a greater reach than his or her opponent – that is a competitive edge. Amazon’s edge, for example, is its constant focus on its customers and speed of delivery.

To develop a strategy, consumer product companies need to understand what customers want and how they behave. In the 1920s, a Procter & Gamble executive mobilized women to visit homes and learn how they used P&G cleaning products.

“In a case where costs will come down with scale or experience, the strategist normally seeks out the least-price-sensitive buyers for early versions of a product.”

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