Drive Mad

With the help of hired scientists, game developers have employed many psychological techniques to make their products as unquittable as possible.

• First, players are enticed with easy and pred...

Combining novelty and value requires a lot of trial and error. It requires feedback. It requires understanding your audience and their values. It requires shaping and perfecting your craft over many years. For every great idea, there are hundreds of failed ideas.

And that ...

This one’s a bit more for the adults, but kids these days sometimes are into games that are a bit more advanced for their age. This game involves an office worker in a corporate structure going through a day at work.

Despite the fact that video games teach kids and help them love to learn, ...