3. Lack Of Market Demand

Apart from a few herbs, exercise, and nutritional changes, most sleep-related products are not backed by scientific research. Many people who cannot sleep become dysfunctional as their body triggers alarms, and start to panic. They become gullible to buy anything that the market ...

Any marketer or buyer knows the power of hitting potential customer’s pain points to get people to make purchases. We’re all trying to buy our way to happiness to make us feel better. Many advertisers take advantage of our desire for happiness to sell us products that we don’t need.

Busines...

Today, many brands are acknowledging a need for gender fluidity in cosmetics; this means cosmetics brands can market to an entirely new demographic, resulting in an increase in sales).

Historically, makeup was never something associated with gender in the first place. In Ancient Egypt...