Apart from a few herbs, exercise, and nutritional changes, most sleep-related products are not backed by scientific research. Many people who cannot sleep become dysfunctional as their body triggers alarms, and start to panic. They become gullible to buy anything that the market offers promising better sleep.
Going to bed early without engaging with the phone or TV screens at night, for example, is an effective measure to ensure quality sleep, then buying cooling mattress pads or humidifiers.
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