Sources and Further Reading

When practising critical reading, it is crucial to be aware of the context of the text.

Before reading a text, ask :

• What do you want to gain from reading this topic?
• What are your existing beliefs?
• What do you think you know ...

... for establishing what and how you will write:

• Who: Who is my audience?
• What: What do they need to know?
• When: When does this apply, when did this happen, or when do they need to know it by?
• Where: Where is this happening?
• ...

Companies prefer to plan for the next quarter or year. This leads to minor improvements of 3% or 5%.

The liberating thing about future design is that companies can try on multiple futures. Each future design should be a fully rounded picture of what the company is doing, h...