Price Relativity - Deepstash
Price Relativity

Price Relativity

  • Adapt your own product range.
  • Introducing a higher-end offering establishes a new comparison benchmark and, therefore, makes your other lines seem better value.
  • Buyers are often uncertain about what makes for a good product–they worry that the expensive option will be overpriced and the cheapest will be shoddy. The middle option offers protection from these extremes.

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prince_rahul

The more one seeks to rise into height and light, the more vigorously do ones roots struggle earthward, downward, into the dark, the deep — into evil.

We assume we are rational decision makers, but in fact there are many biases and heuristics that our mind uses to influence most of our decision making. These heuristics can be leveraged by brands and marketers to achieve their objectives, whether that is for the benefit of the environment or selling goods and services.

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