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The more one seeks to rise into height and light, the more vigorously do ones roots struggle earthward, downward, into the dark, the deep — into evil.
We assume we are rational decision makers, but in fact there are many biases and heuristics that our mind uses to influence most of our decision making. These heuristics can be leveraged by brands and marketers to achieve their objectives, whether that is for the benefit of the environment or selling goods and services.
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Similar ideas to Scarcity
A new way of thinking about effort is in terms of opportunity cost. In the paper "An Opportunity Cost Model of Subjective Effort and Task Performance", Robert Kurzban and co-authors argue that certain parts of your brain can deploy many possible functions.
However, the ex...
Any marketer or buyer knows the power of hitting potential customer’s pain points to get people to make purchases. We’re all trying to buy our way to happiness to make us feel better. Many advertisers take advantage of our desire for happiness to sell us products that we don’t need.
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