Leverage video ads
Video ads are still far less competitive than static ads.
Video ads are better leveraged by large businesses, but small businesses still create the majority of ads, and they still predominantly create static ads.
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TikTok has impacted user behaviour in many ways, some of which we are aware of (increased video consumption, for instance) and some of which we may not be aware of. In the ideas, I demonstrate how TikTok's effect on other social media platforms presents opportunities for the advertiser.
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