According to The Economist, TikTok's impact on social media has been massive, but it has also led to its rivals rethinking their ad serving model. Regardless, here are four ways you can learn and take advantage of TikTok's impact on social media.

How TikTok broke social media

Become an early adopter to new features on social media platforms Every time a new feature is released, it's subsequently followed with back-end adjustments that push the feature to the public.

Become an early adopter

Video ads are still far less competitive than static ads.Video ads are better leveraged by large businesses, but small businesses still create the majority of ads, and they still predominantly create static ads.

Leverage video ads

Users are already adopting AI to produce large amounts of content over a short period of time. Leverage AI to produce video content to take advantage of low competition on video ads.

Adopt AI to reduce ad production costs

But convert the users on Meta and Twitter.Meta and Twitter have large amounts of data they have already accumulated from their users. On the other hand, TikTok hasn't managed to accumulate similar amounts of data yet.

Use TikTok and YouTube for Awareness

<h2>Whether or not it is banned, the app has forced its rivals to adopt a less lucrative model</h2><figure><img alt="" width="737" height="414" srcset="https://www.economist.com/cdn-cgi/image/width=360, https://www.economist.com/business/2023/03/21/quality=80, https://www.economist.com/business/2023/03/21/format=auto/content-assets/images/20230325_WBD001.jpg 360w, https://www.economist.com/cdn-cgi/image/width=384, https://www.economist.com/business/2023/03/21/quality=80, https://www.economist.com/business/2023/03/21/format=auto/content-assets/images/20230325_WBD001.jpg 384w, https://www.economist.com/cdn-cgi/image/width=480, https://www.economist.com/business/2023/03/21/quality=80, https://www.economist.com/business/2023/03/21/format=auto/content-assets/images/20230325_WBD001.jpg 480w, https://www.economist.com/cdn-cgi/image/width=600, https://www.economist.com/business/2023/03/21/quality=80, https://www.economist.com/business/2023/03/21/format=auto/content-assets/images/20230325_WBD001.jpg 600w, https://www.economist.com/cdn-cgi/image/width=834, https://www.economist.com/business/2023/03/21/quality=80, https://www.economist.com/business/2023/03/21/format=auto/content-assets/images/20230325_WBD001.jpg 834w, https://www.economist.com/cdn-cgi/image/width=960, https://www.economist.com/business/2023/03/21/quality=80, https://www.economist.com/business/2023/03/21/format=auto/content-assets/images/20230325_WBD001.jpg 960w, https://www.economist.com/cdn-cgi/image/width=1096, https://www.economist.com/business/2023/03/21/quality=80, https://www.economist.com/business/2023/03/21/format=auto/content-assets/images/20230325_WBD001.jpg 1096w, https://www.economist.com/cdn-cgi/image/width=1280, https://www.economist.com/business/2023/03/21/quality=80, https://www.economist.com/business/2023/03/21/format=auto/content-assets/images/20230325_WBD001.jpg 1280w, https://www.economist.com/cdn-cgi/image/width=1424, https://www.economist.com/business/2023/03/21/quality=80, https://www.economist.com/business/2023/03/21/format=auto/content-assets/images/20230325_WBD001.jpg 1424w" src="https://www.economist.com/cdn-cgi/image/width=1424,quality=80,format=auto/content-assets/images/20230325_WBD001.jpg"><figcaption dir="auto">image: vincent kilbride</figcaption></figure><div><time datetime="2023-03-21T12:47:41Z" dir="ltr"> Mar 21st 2023</time></div><div data-test-id="sharing-modal"><button>Share</button></div>Is tiktok’s time up? As the social-media app’s chief executive, Shou Zi Chew, was getting ready for a grilling before Congress on March 23rd, after The Economist went to press, TikTok’s 100m-plus users in America were fretting that their government was preparing to ban the Chinese-owned platform because of security fears. Their anguish contrasts with utter glee in Silicon Valley, where home-grown social-media firms would love to be rid of their popular rival. With every grumble from Capitol Hill, the share prices of Meta, Pinterest, Snap and others edge higher.TikTok’s fate hangs in the balance. But what is already clear is that the app has changed social media for good—and in a way that will make life harder for incumbent social apps. In less than six years TikTok has weaned the world off old-fashioned social-networking and got it hooked on algorithmically selected short videos. Users love it. The trouble for the platforms is that the new model makes less money than the old one, and may always do so.

TikTok has impacted user behaviour in many ways, some of which we are aware of (increased video consumption, for instance) and some of which we may not be aware of. In the ideas, I demonstrate how TikTok's effect on other social media platforms presents opportunities for the advertiser.

Whether or not it is banned, the app has forced its rivals to adopt a less lucrative model | Business

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Whether or not it is banned, the app has forced its rivals to adopt a less lucrative model

I s tiktok’s time up? As the social-media app’s chief executive, Shou Zi Chew, was getting ready for a grilling before Congress on March 23rd, after The Economist went to press, TikTok’s 100m-plus users in America were fretting that their government was preparing to ban the Chinese-owned platform because of security fears. Their anguish contrasts with utter glee in Silicon Valley, where home-grown social-media firms would love to be rid of their popular rival. With every grumble from Capitol Hill, the share prices of Meta, Pinterest, Snap and others edge higher.

TikTok’s fate hangs in the balance. But what is already clear is that the app has changed social media for good—and in a way that will make life harder for incumbent social apps. In less than six years TikTok has weaned the world off old-fashioned social-networking and got it hooked on algorithmically selected short videos. Users love it. The trouble for the platforms is that the new model makes less money than the old one, and may always do so.

How TikTok broke social media