How TikTok broke social media
According to The Economist, TikTok's impact on social media has been massive, but it has also led to its rivals rethinking their ad serving model.
Regardless, here are four ways you can learn and take advantage of TikTok's impact on social media.
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TikTok has impacted user behaviour in many ways, some of which we are aware of (increased video consumption, for instance) and some of which we may not be aware of. In the ideas, I demonstrate how TikTok's effect on other social media platforms presents opportunities for the advertiser.
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