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"Good to Great" by Jim Collins reveals the secrets behind transforming good companies into truly exceptional ones. Drawing on extensive research, Collins presents a framework for achieving sustainable greatness. Through compelling stories and practical insights, this book empowers individuals and organizations to make conscious choices and cultivate disciplined strategies for long-term success.
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Similar ideas to First Who.... Then What
The first and biggest question you need to ask, before designing a product that can be used by everyone is 'whom are you building for?'
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