Change Behavior, Not Just Attitudes - Deepstash
Change Behavior, Not Just Attitudes

Change Behavior, Not Just Attitudes

It is often easier and more effective in persuasion to change specific behaviors and actions rather than trying to change abstract attitudes, beliefs and feelings.

  • Make the desired action easy, normal, rewarding and congruent for your audience.
  • Tweak environmental factors that shape behaviors to cue the wanted response.
  • Promote step-by-step attainable actions rather than vague aspirations.
  • Remove friction and barriers to the behavior.
  • Shape the path of least resistance to guide people effortlessly into your preferred behaviors.

123

1.23K reads

CURATED FROM

IDEAS CURATED BY

carina_

This life is what you make it.

7 Secrets of Persuasion is a book written by James C. Crimmins and published in 2016. It provides an exploration of the science behind the art of persuasion and how people can use this knowledge to their advantage. The book covers a range of topics, including persuasion techniques, the power of emotions, and the neuroscience behind decision-making. It also provides practical advice on how to apply these insights to create persuasive messages that can influence people's decisions.

โ€œ

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

โ€”

100+ Learning Journeys

โ€”

Access to 200,000+ ideas

โ€”

Access to the mobile app

โ€”

Unlimited idea saving

โ€”

โ€”

Unlimited history

โ€”

โ€”

Unlimited listening to ideas

โ€”

โ€”

Downloading & offline access

โ€”

โ€”

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates