The instinctual, automatic part of our brain that controls most decision-making and behavior responds best to certain elements like availability, association, action, emotion, and social proof.To persuade the "lizard brain", craft your messaging to appeal directly to the nonconscious mind rather than just presenting facts and logic.<ul><li>Make your request or product mentally accessible through repetition and salience.</li><li>Link your product or idea to positive associations that people already value deeply like freedom, self-esteem, or achievement.</li></ul>

Persuade The Lizard Brain

It is often easier and more effective in persuasion to change specific behaviors and actions rather than trying to change abstract attitudes, beliefs and feelings.<ul><li>Make the desired action easy, normal, rewarding and congruent for your audience.</li><li>Tweak environmental factors that shape behaviors to cue the wanted response.</li><li>Promote step-by-step attainable actions rather than vague aspirations.</li><li>Remove friction and barriers to the behavior.</li><li>Shape the path of least resistance to guide people effortlessly into your preferred behaviors.</li></ul>

Change Behavior, Not Just Attitudes 

Don't try to change or suppress existing desires that are deep-rooted in human nature. Instead show how your product, service or request fulfills universal needs hardwired into all of us - like status, belonging, esteem, achievement, self-actualization, certainty, variety, significance.Tap into these latent motivations.<ul><li>Present your solution as an optimal way to satisfy these drives.</li><li>Couch your pitch in the language of needs and desires that already resonate with people.</li></ul>

Fulfill Innate Motivations

Asking people directly to explain their motivations and reasons for behavior yields limited insights, since much of our decision-making happens outside conscious awareness.<ul><li>Carefully study and observe actual behaviors to infer their emotional and psychological underpinnings.</li><li>Ask indirect questions to unearth true drives and triggers.</li><li>Understand that people often act first for unconscious reasons and rationalize after.</li></ul>

Unearth Motivations Indirectly 

Mere features and factual benefits are not inherently persuasive on their own. For emotional appeal, take care to translate the logical attributes of your product or argument into positive feelings and experiences that people intrinsically value - like pride, freedom, security, belonging, status. Attach your case to people's deepest hopes, fears and ambitions. Demonstrate experiential and emotional payoffs, not just functional utility.

Translate Attributes into Feelings

People's prior expectations, assumptions and beliefs heavily influence their actual perceptions, interpretations and experiences of events.You can proactively shape experiences by carefully setting expectations - priming people to perceive your product or idea in the best possible light.But beware unintended negative expectations that become self-fulfilling prophecies. Manage expectations strategically throughout the customer journey.

Shape Experiences via Expectations

Subtly employ the arts of conversation, inference and the unexpected to make your messages "wantable" - engaging the nonconscious mind in ways that facts and logic alone cannot.<ul><li>Promote curiosity.</li><li>Establish implicit understanding with the audience.</li><li>Imply associations and qualities of your product obliquely through narratives.</li><li>Surprise people and violate expectations to capture attention.</li></ul>Using art, convey things the audience already knows deep-down but cannot articulate on their own.

Use Art to Engage the Nonconscious

The automatic mind relies heavily on mental availability and associations in memory to estimate value and likelihood. Make your product, idea or ask highly accessible through message repetition, vividness and salience.Link your pitch tightly to positive existing associations that reflect people's highest aspirations - things like freedom, security, status, belonging. Forge neural connections to these conceptual networks.

Stress Availability and Associations

<ul><li>We are highly influenced by our perceptions of what is normal, popular and preferred by people similar to us.</li><li>Strategically leverage social proof - using ads, testimonials, expert endorsements and bestselling claims to convey your product or idea as approved, valued and adopted by peers.</li><li>Tap into the strong human need for social and cultural conformity.</li></ul>

Leverage Peer Preferences  

<ul><li>Mere facts, statistics and logical arguments rarely change instinctual, emotional choices and behaviors on their own.</li><li>Carefully trigger appropriate feelings - both negative and positive - to motivate action. First convince on the emotional level, then rationalize with data.</li><li>Understand that logic follows emotion. Moving stories change minds. Data at best reinforces existing feelings.</li></ul>

Focus on Feelings Over Facts

7 Secrets of Persuasion is a book written by James C. Crimmins and published in 2016. It provides an exploration of the science behind the art of persuasion and how people can use this knowledge to their advantage. The book covers a range of topics, including persuasion techniques, the power of emotions, and the neuroscience behind decision-making. It also provides practical advice on how to apply these insights to create persuasive messages that can influence people's decisions.

"Jim Crimmins explains what really drives human behavior. For anyone who hopes to influence what people do or what they buy, Jim's book is required reading." —Keith Reinhard, chairman emeritus of DDB Worldwide and a member of the Advertising Hall of Fame 7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion. Whether your goal is to persuade one person--a husband, child, or boss--or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to: <ul><li>Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even though people don't know why they do what they do.</li><li>Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power.</li><li>Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.</li><li>Transform your candidate, service, or product into the one people want by utilizing what psychologists call the "fundamental attribution error."</li></ul>

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Personal Development

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Motivation & Inspiration

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Books

James C. Crimmins

7 Secrets of Persuasion

Imagine you're out of work and a government benefit program helps you with your basic needs, such as rent, utilities and food.  When you finally get a job, you feel things are turning around, except that you are now disqualified from the benefit program and don't earn enough to cover the same costs. Moreover, you have to pay for transportation to work and childcare. Now you have even less than when you were unemployed. Economists call this the welfare trap.

Government benefit programs unwittingly produce poverty traps 

Some poverty traps are connected to a person's circumstances, such as lack of access to healthy food or education. Others affect entire nations, such as cycles of a corrupt government. The irony of welfare traps is that they are the result of policies designed to fight poverty. Governments provide subsidies for housing, food, energy, and healthcare for those who fall below a certain income level.  But it also means people lose the subsidy as soon as they earn just above the threshold regardless if they are financially stable enough to stay there.

Financial stability is overlooked

Mainstream economic models assume people are rational. If those in poverty know they won't gain any advantage from working, they're incentivised to continue with government assistance.  When fewer people take on new jobs, the economy slows down, keeping people in poverty.

Poverty traps reinforce themselves

Countries have tried various ways to circumvent the problem. <ul><li>Some allow an overlap of benefits after finding a job, while others phase out benefits gradually as income increases.  These policies remove some financial incentives to work but the risk of the welfare trap is lower.</li><li>Other governments provide benefits like education, childcare or medical care equally across all their citizens.</li><li>Others proposed a universal basic income to all members of society. Additional wages would supplement the benefit.</li></ul>

Attempts to remove the feedback loop

Governmental welfare programs inadvertently reinforce generational poverty. Here’s how they attempt to fix it.

Explore the paradox of welfare programs, and learn how they inadvertently reinforce generational poverty, and what we can do to fix them. -- Imagine that you’ve been unemployed for months. Government benefit programs have helped you cover your expenses, but you’re barely getting by. Finally, you receive a paycheck— but there’s a catch. Your new job pays enough to disqualify you from benefit programs, but not enough to cover your costs. So how do we design benefit programs that don’t penalize you for working? Ann-Helén Bay investigates. Lesson by Ann-Helén Bay, directed by Avi Ofer. Support Our Non-Profit Mission ---------------------------------------------- Support us on Patreon: http://bit.ly/TEDEdPatreon Check out our merch: http://bit.ly/TEDEDShop ---------------------------------------------- Connect With Us ---------------------------------------------- Sign up for our newsletter: http://bit.ly/TEDEdNewsletter Follow us on Facebook: http://bit.ly/TEDEdFacebook Find us on Twitter: http://bit.ly/TEDEdTwitter Peep us on Instagram: http://bit.ly/TEDEdInstagram ---------------------------------------------- Keep Learning ---------------------------------------------- View full lesson: https://ed.ted.com/lessons/why-is-it-so-hard-to-escape-poverty-ann-helen-bay Dig deeper with additional resources: https://ed.ted.com/lessons/why-is-it-so-hard-to-escape-poverty-ann-helen-bay#digdeeper Animator's website: https://aviofer.com ---------------------------------------------- Thank you so much to our patrons for your support! Without you this video would not be possible! Sid, Kent Logan, Alexandra Panzer, John Hellmann, Poompak Meephian, Chuck Wofford, Daniel Erickson, frank goto, Jayson Hauschild, J D Wallace, Marq Short, Chen Jun Xiang, Adam Pagan, Paul Schultz, Behzad Farhanieh, Anders Sørheim, Wes Winn, Conder Shou, BrushReads, Matt Kennedy, Jonah Dobbs, ntiger, Noname, Hansan Hu, Cameron Burkle, Dhanwanth Varadhan, David D, Zuko Gameplays, Jonathan Bates JBZ, Aria Smith, Mac Hyney, Keith Ellison, robin valero walters, Camehira, Lynne Truesdale, Gatsby Dkdc, Matthew Neal, Jayson Gasper Ayson, Maxwell Ramsby, Dmitry Yuryev, Denis Chon, Julian Oberhofer, Monte Carroll, Eddy, Jay M, Constantino Victor Delgado, Andrea Galvagni, Andrew Tweddle, Laurel-Ann Rice and Fernando A. Endo.

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Explore the paradox of welfare programs, and learn how they inadvertently reinforce generational poverty, and what we can do to fix them.

--

Imagine that you’ve been unemployed for months. Government benefit programs have helped you cover your expenses, but you’re barely getting by. Finally, you receive a paycheck— but there’s a catch. Your new job pays enough to disqualify you from benefit programs, but not enough to cover your costs. So how do we design benefit programs that don’t penalize you for working? Ann-Helén Bay investigates.

Lesson by Ann-Helén Bay, directed by Avi Ofer.

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View full lesson: https://ed.ted.com/lessons/why-is-it-so-hard-to-escape-poverty-ann-helen-bay
Dig deeper with additional resources: https://ed.ted.com/lessons/why-is-it-so-hard-to-escape-poverty-ann-helen-bay#digdeeper

Animator's website: https://aviofer.com
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Thank you so much to our patrons for your support! Without you this video would not be possible! Sid, Kent Logan, Alexandra Panzer, John Hellmann, Poompak Meephian, Chuck Wofford, Daniel Erickson, frank goto, Jayson Hauschild, J D Wallace, Marq Short, Chen Jun Xiang, Adam Pagan, Paul Schultz, Behzad Farhanieh, Anders Sørheim, Wes Winn, Conder Shou, BrushReads, Matt Kennedy, Jonah Dobbs, ntiger, Noname, Hansan Hu, Cameron Burkle, Dhanwanth Varadhan, David D, Zuko Gameplays, Jonathan Bates JBZ, Aria Smith, Mac Hyney, Keith Ellison, robin valero walters, Camehira, Lynne Truesdale, Gatsby Dkdc, Matthew Neal, Jayson Gasper Ayson, Maxwell Ramsby, Dmitry Yuryev, Denis Chon, Julian Oberhofer, Monte Carroll, Eddy, Jay M, Constantino Victor Delgado, Andrea Galvagni, Andrew Tweddle, Laurel-Ann Rice and Fernando A. Endo.

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TED-Ed

Why is it so hard to escape poverty? - Ann-Helén Bay

To improve any skill, imitate, then innovate. The more we imitate others, the quicker we can discover our own unique style. But modern creators refuse to imitate others and insist on originality even when it comes at the expense of quality. They feel scared to imitate other people's styles and try to avoid those that can make them great.

The originality disease

It is our failure to become our perceived ideal that ultimately defines us and makes us unique.

Creators are intentional in what they consume. Consuming art is a product work for them. For example, film directors watch movies to see how they're made, then borrow and build upon them in their own work. When George Lucas created Star Wars, he consulted the teachings of Joseph Campbell, who spent his career studying mythology and religion. Lucas’ artistic originality was enhanced by an imitative respect for Campbell’s work.

Creators consume art differently than consumers

<ul><li>Misunderstanding inspiration. Many people think inspiration comes from nowhere and think that studying other people's work may contaminate their originality.</li><li>Fetishising originality. People do study those before them, but only so they can do something different.</li><li>Pure conjecture: self-obsession. Instead of looking outward, people look inwards for inspiration. Paintings are increasingly abstract to reflect the subjective experience of the artists.</li></ul>

The cause of originality disease

Innovation without imitation is a fool's strategy. Einstein studied classical physicists for decades which enabled him to invent general relativity. Most original musicians spent hours practising scales to pick up on the creative powers of musicians they admire. Hunter S. Thompson once hand-wrote every word of the Great Gatsby to recreate what it feels to write a great novel. Rober Louis Stevenson copied paragraphs he enjoyed and then rewrote them from memory.

Learning from historical examples

Most imitation happened through apprenticeships.Leonardo da Vinci had almost no formal schooling but got his first apprenticeship at 14. He then studied math, anatomy, drawing techniques and geometry. One of his master's most famous sculptures was of David. Later, da Vinci's painted David resembled his masters. However, today we replace apprenticeships with efficiency and train at professional art schools. As apprenticeships decline, so does imitative learning.

Imitation

Any skill that is difficult to put the core knowledge into works is a skill that should be developed through imitative learning. These skills have many subtleties that are best learned in conversation with a master or through watching them—for example, cooking. Following a recipe can help you make a meal, but it won't turn you into Gordon Ramsay. Creative work is similar. Reading a lot of good writing is possibly the best way to become a good writer.

Skills best trained through imitation

<ul><li>Near imitation is when you imitate people who do similar work to you. It's what musicians do when they practice scales.</li><li>Far imitation is when you transfer ideas from one domain to another. Sigmund Freud used many of the ideas of Nietzche to create Interpretation of Dreams, which is known as the most original work of psychology.</li></ul> The best innovators combine near imitations with far ones.

Two kinds of imitation

The surest sign of an amateur is someone who values originality as their ultimate goal. Instead, they should value quality. They won't become original by getting the Originality Disease because pursuing originality too directly can lead to the opposite. In the words of C.S. Lewis, "No man who cares about originality will ever be original. It's the man who's only thinking about doing a good job or telling the truth who becomes really original—and doesn't notice it."

How to pursue originality

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Creativity

Imitate, then Innovate - David Perell

<ul>
<li>Seek the help of a mentor. Working with a mentor can help you set specific goals in your personal and business life. You can tap into your mentor’s broad range of knowledge and insight, and receive honest feedback and input.</li>
<li>Join a mastermind group. Ideally, the group should be a valuable source of ideas, feedback and accountability.</li>
<li>If you are looking to grow your credibility, writing a book is a great way to do so. It’s also a great way to tap into your creativity and explore new ideas. </li>
</ul>

How to grow your personal brand

Three tips to help you grow your personal brand

Its founding purpose is to draw attention and raise the profile of films, with the aim of contributing towards the development of cinema, boosting the film industry around the globe, and celebrating cinema at an international level.

The Mission of The Cannes Film Festival 

<h1>The Selection is balanced and representative of cinematography in terms of creativity and geography.</h1><ul><li>Films that are representative of"arthouse cinema with a wide audience" are presented in Competition, while Un Certain Regard focuses on the works that have an original aim and aesthetic (and are guaranteed to make a discreet but strong impact on screens around the world).</li><li>The Selection also includes Out of Competition films, Special Screenings and Midnight Screenings, the historically important films featured in Cannes Classics and the Cinéfondation selection of films submitted from film schools.</li></ul>

The Official Selection

<ul><li>The members of the Selection Committee travel all around the world and scour film festivals to unearth the most promising directors and bring a fresh look at the Official Selection.</li><li>The Caméra d'Or is awarded to the best film presented either in the Selection, during Directors' Fortnight or the Semaine de la Critique, while the Cinéfondation presents film school work and organizes the Residence and the Workshop.</li><li>The development of "Cannes Short Films" is another step in this direction.&nbsp;</li></ul>

Initiatives To Encourage Film Production

This is the part of the festival that draws the most media attention.For the organization, the Red Carpet represents the opportunity to give an initial and equal welcome to both the world's greatest film artists and to emerging talent.It is also a chance to honour the creativity of those artists on whom the Festival's reputation depends.

The Red Carpet Steps

Every year, the Festival invites artists from all over the world of today and tomorrow, creating a map of cinema. There is international converage of the event in media.The Festival also offers filmmaking countries the chance to showcase the richness of their cinema in Village Internationl, which hosts an increased number of countries every year.

The International Dimension of The Cannes Film Festival  

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Marketing & Sales

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Movies & Shows

Festival de Cannes 2021

LoFi Hip Hop is a unique genre of electronic music with acoustic elements accompanied by a warm, expressive mood that matches the sound.
LoFi relies on a simplistic approach. Most tracks only feature four or five instruments or music samples. It is accompanied by visuals that invoke a cosy, nostalgic mood.

LoFi Hip Hop

The genre became popular in the late 2010s. The popular LoFi channel ChilledCow's produced a 13,000-hour video and amassed 218 million views from its famous "Lofi Beats to Study To".
We can learn from this that not all success comes from being flashy and loud. There's a place for the calm and quiet too.

The popularity of the LoFi Hip Hop genre

The history of LoFi hip-hop is one deeply rooted in genres like vapourwave, becoming wildly popular among today's EDM fans.

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Health

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A brief history of LoFi beats to study and relax with

Studies show that a large part of Stinson Beach near San Francisco will be under a foot of water in less than 20 years. Many think the 21st Century is the first time we faced this kind of event, but it is not. Sea levels started to rise nearly 15,000 years ago with the end of the last ice age. With the possibility of a global sea-level rise of 3ft (1m) by 2050, researchers are looking at ancient stories that can convey a collective memory about land lost to the sea.

Rising sea levels

Geologists realise that there's factual information in some of the oldest traditions and stories. Many of the tales can provide insight into what might have happened thousands of years ago when the ice sheets melted and give us an understanding that may save lives in the future. Researchers that set out to find actual events or people behind popular myths are known as geomythologists. These ancient stories are seen as possible observations of phenomena by pre-literate people.

Observations hidden in popular myths

Most Aboriginal Australian stories about the changes in landscape and way of life caused by post-glacial sea-level rise are divided into two groups.<ul><li>One story is that the bad behaviour of a man named Goonyah caused the sea to flood the land, and he organised the people to stop it.</li><li>In another, he led the people up a mountain to escape the water and rolled heated rocks into the sea.</li></ul>

Aboriginal Australian rising sea-level stories

The ancient stories of fighting a losing battle against the sea are concentrated along the coast of Brittany, the Channel Islands, Cornwall and Wales. <ul><li>In Britanny, the city of Ys was said to be protected by a series of sea defences that required gates to open at low tide. Then the King Gradlon's daughter, Dahut, opened the gates at high tide, letting the ocean destroy the city.</li><li>A similar story is told about the fate of another city in Cardigan Bay.</li></ul>The lesson we can learn is that sea-level rise cannot be stopped easily.

The fate of drowned cities in northwest Europe

<ul><li>While some conventionally trained geologists are curious about mythic stories, others don't like it, missing out on the kernels of truth embedded in the narratives.</li><li>Literate people are also sceptical about the power of oral traditions.</li><li>If academics don't follow good practice like asking permission first, publishing research can lead to accusations of cultural appropriation.</li></ul>

Geomythology seen as "flaky"

<ul><li>The first-ever session that helped to validate geomythology in the minds of scientists was held in 2004 at the International Geological Congress. </li><li>Historian Adrienne Mayor wrote The First Fossil Hunters (2000). The book was the first systematic study of the evidence for the ancient discovery of fossils.</li></ul> Ultimately, geomythology challenges our thinking about the past and the future. The geomyths provide information and details that would otherwise be easily missed.

Geomythology validated

Myths and fables passed down over thousands of years are full of fantastic creatures and warring gods. But they also might contain evidence of environmental disasters of the past.

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History

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Problem Solving

The myths that hint at past disasters

It means having the skills to control your behavior, emotions and thoughts in the pursuit of long-term goals.Emotional regulation skills enable us to live a healthy and well-balanced life, physically, mentally and spiritually.

Emotional Regulation

You have to recognize that you have the choice in how you react to situations.This will empower you to work with the challenges that you face in your life: you'll have clarity, focus and a purpose.

Applying The Power Of Choice

... to control your emotions:<ul><li>S – Stop</li><li>T – Take A Breath</li><li>O – Observe – your thoughts and feelings</li><li>P- Pull Back – put in some perspective – what is the bigger picture?</li><li>P – Practice What Works – Proceed – what is the best thing to do right now?</li></ul>

The STOPP Technique 

“Between stimulus and response there is a space. In that space lies our freedom to choose our response. In our response lies our growth and our freedom”.

Consistent physical activity, eating well and getting lots of sleep are critical to you having a resilient and well-balanced life.

Take Care Of Your Body

Your wellbeing, mentally, physically and spiritually is influenced by the type of relationships you have in your life.The more positive and healthier your relationships are, the more resilient and optimistic you will feel about your life.

Nurture Positive Relationships

It can help you to increase your ability to regulate emotions, decrease stress, anxiety and depression.It can also help you to focus your attention, as well as to observe your thoughts and feelings without judgment.

Practice Mindfulness

This is one of the hardest emotional regulation skills to learn - letting go of painful emotional and regrets.When you do manage to release all these negative emotions, you will find that your resilience and ability to deal with the curveballs of life will improve.

Letting Go

<ul><li>Allowing yourself to be vulnerable takes strength and courage. </li><li>Don’t bottle up your emotions. Become more self-aware:  explore your emotions, ask questions to get in touch with how you are feeling and thinking in a given moment.</li></ul>

Accept Your Vulnerability

“In our culture, we associate vulnerability with emotions we want to avoid such as fear, shame, and uncertainty. Yet we too often lose sight of the fact that vulnerability is also the birthplace of joy, belonging, creativity, authenticity, and love.”

Perfectionism isn’t about growth, improvement, or personal achievement, it’s about fear and avoidance. Therefore, what you should really be focused on is realizing excellence, the best version of yourself despite your flaws.

Seek Excellence Not Perfection

... because they never go away. They will always be a part of your life.The best course of action you can take is to face your fears and move forward.

Accept Negative Feelings

What is emotional regulation? "It is better to conquer yourself than to win a thousand battles. Then the victory is yours. It can not be taken from you, not by angels or by demons, heaven or hell." - Buddha This quote encapsulates the essence of what "emotion regulation" is all about.

Understand yourself and those around you.

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Psychology

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Mental Health

10 Emotional Regulation Skills for a Healthier Mind

It means focusing on consistent improvements in your life, no matter how small the steps you take towards your goals. Becoming even 1% better everyday is a simple, practical way to achieve big goals.

Kaizen — Japanese for continuous improvement

Instead of reading every self-improvement post, focus on doing the actual work that needs to be done. You can inspire yourself to take action. Committing to the hard, long process is the only way though.

Quick hacks won't bring faster results

In a perfect world, by this time of the year, you would be halfway through your 2017 goals, right? Unfortunately, not many people can commit to a course of action to get what they want every year. The Kaizen philosophy can make it insanely easy to commit to that goal.

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Productivity

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Habits

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Time Management

The Kaizen Approach - The Philosophy of Constant Improvement

The mysteries of death, the existence of the soul and the reincarnation of souls in different bodies are assumed to be ghost stories by the scientific community.
Near-Death Experience (NDE) is a phenomenon that lies in between life and death and is documented by various doctors. Many people on the verge of death have had vivid other-worldly experiences and spiritual visions that cannot be dismissed as dreams.

Between Life And Death

A question that many people have: ‘What happens when we die?’, can be answered by the mystical accounts of Near-Death Experience (NDE) by people who have almost died, documented by a number of doctors and scientists.
There are many case studies of people who have experienced NDE with these common and recurring themes:
<ol>
<li>Recalling old memories in a new kind of clarity and vividness.</li>
<li>Meeting old and dead relatives.</li>
<li>Going through a dark tunnel with a glorious, radiant light in front of them.</li>
<li>Have identical feelings of wonder, mental clarity, timelessness and bliss.</li>
</ol>

NDEs: Near-Death Experiences

Near-Death Experiencers feel frustrated as their stories, encounters and experiences are incomprehensible in our limited dimension of reality.
The mind is suddenly separate from the brain, and the world expands for them for a brief time. Many resort to composing music or painting to retell their experience in a non-verbal manner, but they feel as if they are trying to explain light to someone who is blind from birth.

Near-Death Experiences: Words Are Inadequate

The phenomenon of Near-Death Experiences (NDEs) is hard to test, or experiment, and is therefore hard to prove.
The similarity of stories or the various feelings(like euphoria) can be explained by science in myriad ways: The brain might be fantasizing or dreaming to escape the reality of death, or the brains feel-good chemicals might have flooded the consciousness.
Science, which often finds the claims as wobbly and anti-science, can explain NDEs as complex hallucinations.

Near-Death Experiences: Skepticism

Near Death Experiences (NDEs) is life-changing for many, who experience physical changes in the mind and body. They start to understand things they did not bother about earlier, feel a sense of unity and harmony with the world and the entire universe.
Due to a transformation in their attitudes, beliefs, behaviours and values, many change their professions and become social workers, volunteers and teachers, helping society rather than simply being a burden on earth.

Near-Death Experiences: Lasting Changes In Body And Mind

A near-death experience is an introduction to spirituality for the rest of us, just like the Disney movie Soul introduces the idea of the after-life to kids who did not get any spirituality teaching at home or school. Most people are yet to understand that spirituality exists in them just like breath, and is not something separate.

Near-Death Experiences: The Start Of Spirituality

Psychiatrist Bruce Greyson has spent decades talking to people about near-death experiences. His work raises questions about what happens when we die, and how we ought to choose to live. Illustration by Paul Blow

7 Secrets of Persuasion

Why is it so hard to escape poverty? - Ann-Helén Bay

Imitate, then Innovate - David Perell

Three tips to help you grow your personal brand

Festival de Cannes 2021

Carina