When influencing, focus not just logic but emotional appeals like Aristotle's kairos (right timing) and telos (purpose). Align delivery with audience's mindset and values.
Emotion moves people more than pure reason. Structure messages to resonate at a deeper level.
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In Amplify Your Influence: Transform How You Communicate and Lead, celebrated keynote speaker, trainer and leadership coach Rene Rodriguez delivers an eye-opening roadmap to using applied neuroscience to improve readers’ communication ability, critical thinking, cultural awareness, and leadership skills.The book offers practical tips, useful frameworks, guided practice, and simple application exercises to help readers create new and lasting behaviors that effect change in their life and work.
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