Courtney Abbott's Key Ideas from Amplify Your Influence
by Rene Rodriguez

When influencing, focus not just logic but emotional appeals like Aristotle's kairos (right timing) and telos (purpose). Align delivery with audience's mindset and values.

Emotion moves people more than pure reason. Structure messages to resonate at a deeper level.

Carefully sequence communications to facilitate acceptance.

First ensure psychological safety and care. Then inspire and engage.

Align sequence with audience culture. Brains shut down when messages skip steps or threaten people.

Methodically build resonance. 

Self-awareness is key for aligning messages and behaviors with values. Reflect honestly on how others see you to improve emotional intelligence.

Self-coaching, feedback and journaling build consciousness to come across as gracious, confident and approachable.

Influence by framing issues advantageously using stories and metaphors.

Frames shape how people interpret reality.

Battle for hearts and minds through credible, meaningful frames. But don't fabricate - authenticity matters.

• Body language hugely impacts first impressions and ongoing influence.
• Tone, eye contact, gestures and more convey cues. Examine your digital presence too.
• Develop conscious awareness of the nonverbal messages you send. Presence stems from self-belief.

Ineffective communicators overload people with information.

Listen more than talk. Observe reactions. Validate others' perspectives. Ask clarifying questions.

Choose words carefully to find common ground. two-way dialogue beats one-sided lecturing.