PAUL BUCHHEIT

 “....Of course, it is no use being a good storyteller if your product or idea is rubbish. But it is not enough to create a great product; you also have to work out how to let people know about it.”  - Richard Branson

We all seek out "good" or even "great". But we need to define what good is before we begin. Twelve publishers rejected Harry Potter, but then it became a worldwide phenomenon and was suddenly good enough.

Judge your work by asking what it is for and who it...

1. Video MVP {A video that explains your product or solution to measure traction}
2. The Concierge MVP {idea that when you’re just starting out you don’t need to be able to handle thousands of customers, you just need to make one customer happy} great way to validate your hypothesis