Value for Customers: Willingness To Pay
Focus on increasing willingness to pay (WTP), not just sales.
Go beyond quality and branding to leverage complements that raise WTP.
Like Amazon selling Kindle e-readers and ebooks together.
- Identify and double down on the few key value drivers that influence customer purchase decisions.
- Eliminate unnecessary features that don't move WTP.
- Value for customers creates competitive advantage.
99
1.18K reads
CURATED FROM
IDEAS CURATED BY
The book "Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance" was written by Felix Oberholzer-Gee and was published by Harvard Business Review Press in 2021. The book offers a strategic framework for companies looking to achieve exceptional performance by doing less, and has been named one of the best strategy books of 2021.
“
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates