Value or profit is a false choice. Exceptional financial performance reflects value.
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The book "Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance" was written by Felix Oberholzer-Gee and was published by Harvard Business Review Press in 2021. The book offers a strategic framework for companies looking to achieve exceptional performance by doing less, and has been named one of the best strategy books of 2021.
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According to the Law of Effection, the key to achieving financial success is by combining scale and magnitude.
Net Profit formula: Units Sold (Scale) × Unit Profit (Magnitude)
With value being in the eyes (and experience) of the consumer, the price they are asked to pay must be (much) lower. The entrepreneur’s job is to figure out at what price their product is attractive, and then choose a cost structure that allows for profit. In other words, the price is a
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