Any organization or team needs a purpose. A mission statement that defines success as making a profit lacks an inspiring purpose.
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"Brave New Work" is a book written by Aaron Dignan, the founder of The Ready, an organization design and transformation firm that helps institutions like Johnson & Johnson, Charles Schwab, Kaplan, and more. In the book, Dignan helps teams around the world completely reinvent their operating systems—the fundamental principles and practices that shape their culture—with extraordinary success. He helps them see that organizations aren't machines to be predicted and controlled. They're complex human systems full of potential waiting to be released.
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