Quantum Leaps

Our minds are biased toward linear thinking. However, many things in life are nonlinear.

Power Law governs systems where a change in one aspect can lead to a very large change in another, regardless of starting conditions.

There are 3 common types:

1. Exponential growt...

Virality is simply growth that stems from your existing users. Each user brings in on average more than one additional user (directly or indirectly) and thus creates exponential growth.

Compounding is exponential growth. We tend to see the immediate linear relationships in the situation, e.g., how one test diagnoses one person.

The compounding effect of that relationship means that increased testing can lead to an exponential decrease in disease tran...