Noticeable acceleration began more than two centuries ago, during the Industrial Revolution. But this acceleration has itself … accelerated. Guided by neither logical objectives nor agreed-upon rationale, propelled by its own momentum, and encountering little resistance, acceleration seems to have begotten more acceleration, for the sake of acceleration.
To Rosa, this acceleration eerily mimics the criteria of a totalitarian power: 1) it exerts pressure on the wills and actions of subjects; 2) it is inescapable; 3) it is all-pervasive; and 4) it is hard or almost impossible to criticize and fight.
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