<ul><li>Equity value comes from consistent profitability over time and proven capability to scale.</li><li>Structure your financials and operations to maximize this.</li><li>Manage cash flow carefully.</li><li>Seek high retention customers with potential for increased lifetime value.</li><li>Build your track record.</li></ul>

Increasing the Company's Equity Value 

<ul><li>Design and structure your business so it can grow rapidly without requiring excessive founder involvement.</li><li>Implement systems, processes, training programs, and hire team members so that it does not rely solely on you being there.</li><li>Build something bigger than yourself that runs smoothly when you step away.</li></ul>

Building a Scalable Business Not Dependent on You

Reject complexity and stay focused on a simple, streamlined business model centered around a compelling and differentiated offer that has profitability baked in and is difficult to replicate.Stick to your core competency.

Simplifying the Business Model

Create a business that works without you so that you can cash out and enjoy the fruits of your labor.

<ul><li>Be obsessive about strengthening your brand image, promise and story.</li><li>Deliver on what you say consistently.</li><li>Craft a brand identity and experience that connects emotionally with your niche and stands apart.</li><li>Your reputation is priceless.</li></ul>

Strengthening Your Brand Equity

Research and create a list of ideal potential buyers for your business.Get on their radar early by speaking at their events, writing for their industry, seeking partnerships, finding shared values and organically building relationships without any ask.

Courting Your Ideal Potential Acquirers

Build standardized systems, documented processes, training programs, and templates so that replication and scaling of the business does not rely on founder tribal knowledge staying "in your head".Operational excellence should not depend on any one person.

Systematizing as Much as Possible

Focus your efforts on building proprietary products, systems, processes, and intellectual property that deliver recurring revenue streams and core value that stays with the company even when you leave.These transferable assets, like brands, patents, and customer relationships, are what buyers pay for.

Creating Assets with Transferable Value

<ul><li>Attract, develop and retain A-player talent who buy into your vision and complement your strengths.</li><li>Compensate them well, with bonuses for results.</li><li>Do not cling to average or problematic performers.</li><li>Put excellence into your culture.</li></ul>

Surrounding Yourself with A-Player Talent

The book Built to Sell by John Warrillow provides a strategic approach for entrepreneurs to increase the value of their businesses to prepare for an eventual sale. It focuses on creating scalable, saleable companies.

Run your company. Don’t let it run you. Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor. Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless. But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable company. Warrillow shows exactly what it takes to create a solid business that can thrive long into the future.

Surrounding Yourself with A-Player Talent

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