Built to Sell - Deepstash
Built to Sell

Built to Sell

John Warrillow


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Create a business that works without you so that you can cash out and enjoy the fruits of your labor.



511 reads

Building a Scalable Business Not Dependent on You

Building a Scalable Business Not Dependent on You

  • Design and structure your business so it can grow rapidly without requiring excessive founder involvement.
  • Implement systems, processes, training programs, and hire team members so that it does not rely solely on you being there.
  • Build something bigger than yourself that runs smoothly when you step away.


406 reads

Creating Assets with Transferable Value

Creating Assets with Transferable Value

Focus your efforts on building proprietary products, systems, processes, and intellectual property that deliver recurring revenue streams and core value that stays with the company even when you leave.

These transferable assets, like brands, patents, and customer relationships, are what buyers pay for.


357 reads

Increasing the Company's Equity Value

Increasing the Company's Equity Value

  • Equity value comes from consistent profitability over time and proven capability to scale.
  • Structure your financials and operations to maximize this.
  • Manage cash flow carefully.
  • Seek high retention customers with potential for increased lifetime value.
  • Build your track record.


326 reads

Surrounding Yourself with A-Player Talent

Surrounding Yourself with A-Player Talent

  • Attract, develop and retain A-player talent who buy into your vision and complement your strengths.
  • Compensate them well, with bonuses for results.
  • Do not cling to average or problematic performers.
  • Put excellence into your culture.


305 reads

Systematizing as Much as Possible

Systematizing as Much as Possible

Build standardized systems, documented processes, training programs, and templates so that replication and scaling of the business does not rely on founder tribal knowledge staying "in your head".

Operational excellence should not depend on any one person.


278 reads

Simplifying the Business Model

Simplifying the Business Model

Reject complexity and stay focused on a simple, streamlined business model centered around a compelling and differentiated offer that has profitability baked in and is difficult to replicate.

Stick to your core competency.


258 reads

Strengthening Your Brand Equity

Strengthening Your Brand Equity

  • Be obsessive about strengthening your brand image, promise and story.
  • Deliver on what you say consistently.
  • Craft a brand identity and experience that connects emotionally with your niche and stands apart.
  • Your reputation is priceless.


248 reads

Courting Your Ideal Potential Acquirers

Courting Your Ideal Potential Acquirers

Research and create a list of ideal potential buyers for your business.

Get on their radar early by speaking at their events, writing for their industry, seeking partnerships, finding shared values and organically building relationships without any ask.


252 reads



The book Built to Sell by John Warrillow provides a strategic approach for entrepreneurs to increase the value of their businesses to prepare for an eventual sale. It focuses on creating scalable, saleable companies.


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