Strengthening Your Brand Equity
- Be obsessive about strengthening your brand image, promise and story.
- Deliver on what you say consistently.
- Craft a brand identity and experience that connects emotionally with your niche and stands apart.
- Your reputation is priceless.
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The book Built to Sell by John Warrillow provides a strategic approach for entrepreneurs to increase the value of their businesses to prepare for an eventual sale. It focuses on creating scalable, saleable companies.
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