Serving Real Needs in the World
- Focus your skills and innovative capacity on addressing tangible, unmet needs in society and people's everyday lives.
- Avoid the temptation to be seduced by vanity metrics like money or fame.
- Long-term significance requires creating things that provide true value to human beings.
- Listen to real problems around you, empathize, ideate potential solutions, and then build products, services and initiatives that meaningfully improve lives.
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Called to Create is a book written by Jordan Raynor, first published by Baker Books in 2017. The book explores the intersection of faith and work, emphasizing the idea that creative, entrepreneurial work can be a calling from God. It includes mini case studies of Christian entrepreneurs such as C.S . Lewis, J.R.R. Tolkien, and Arthur Guinness.
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