Called to Create - Deepstash
Called to Create

Called to Create

Jordan Raynor


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Creating as Core Human Purpose

Creating as Core Human Purpose

Creation in its myriad forms is fundamental to human identity, meaning, and wellbeing. We are designed to find fulfillment through building, innovating, dreaming, and adding value to the world around us.

Our souls come alive when we create. While creating for creation's sake is beautiful, we can also manifest our creative nature through entrepreneurship that serves real needs and brings joy to others' lives.

This act of creation is a divine purpose.


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Serving Real Needs in the World

Serving Real Needs in the World

  • Focus your skills and innovative capacity on addressing tangible, unmet needs in society and people's everyday lives.
  • Avoid the temptation to be seduced by vanity metrics like money or fame.
  • Long-term significance requires creating things that provide true value to human beings.
  • Listen to real problems around you, empathize, ideate potential solutions, and then build products, services and initiatives that meaningfully improve lives.


100 reads

Starting Small but Maintaining Vision

Starting Small but Maintaining Vision

  • While holding the vision for your long-term purpose and potential impact, begin by humbly serving just one person's problem.
  • Meet tangible needs on a human scale, even if small. Iterate, learn and expand your impact by taking it step-by-step.
  • Allow your solutions to grow organically from the ground up. Avoid overbuilding complexity early on. Stay nimble.


87 reads

Leading through Empowering Service

Leading through Empowering Service

True influence comes not from demanding it but from empowering others through service.

Lead by bringing out the best in people and helping them develop as human beings with dignity. Remain grounded by listening compassionately. Avoid ego and self-importance.


75 reads

Pursuing Ethical Growth of Impact

Pursuing Ethical Growth of Impact

As you grow, scale your impact in a responsible, ethical manner. Progress your social mission alongside business growth.

Make decisions to uplift humanity, not just for profit. Maintain your values, culture and service mentality as activities increase.

Avoid corrupting your purpose in pursuit of expansion for its own sake. Pace yourself.


71 reads

Measuring What Truly Matters

Measuring What Truly Matters

Define and rigorously track success metrics based on the core value you provide and real problems solved rather than vanity numbers.

Assess your genuine cultural impact, not just surface-level reach and scale.

Are lives fundamentally better? Progress against a scoreboard that captures your purpose.


71 reads

Maintaining Beginner's Mind

Maintaining Beginner's Mind

Cultivate a beginner's mindset of curiosity, presence, and willingness to explore. Let go of assumptions and embrace uncertainty. Be open and creative, unburdened by preconceived constraints.

Maintain the mindset of a learner to fuel disruptive innovation long after early success. The day you stop learning is the day you stop creating.


69 reads


Creation is our divine purpose. We feel most alive when we're creating value in the lives of others.



74 reads





Called to Create is a book written by Jordan Raynor, first published by Baker Books in 2017. The book explores the intersection of faith and work, emphasizing the idea that creative, entrepreneurial work can be a calling from God. It includes mini case studies of Christian entrepreneurs such as C.S . Lewis, J.R.R. Tolkien, and Arthur Guinness.

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