Veronica Jones's Key Ideas from Called to Create
by Jordan Raynor

• While holding the vision for your long-term purpose and potential impact, begin by humbly serving just one person's problem.
• Meet tangible needs on a human scale, even if small. Iterate, learn and expand your impact by taking it step-by-step.
• Allow your solutions to grow organically from the ground up. Avoid overbuilding complexity early on. Stay nimble.

True influence comes not from demanding it but from empowering others through service.

Lead by bringing out the best in people and helping them develop as human beings with dignity. Remain grounded by listening compassionately. Avoid ego and self-importance.

As you grow, scale your impact in a responsible, ethical manner. Progress your social mission alongside business growth.

Make decisions to uplift humanity, not just for profit. Maintain your values, culture and service mentality as activities increase.

Avoid corrupting your purpose in pursuit of expansion for its own sake. Pace yourself.

Define and rigorously track success metrics based on the core value you provide and real problems solved rather than vanity numbers.

Assess your genuine cultural impact, not just surface-level reach and scale.

Are lives fundamentally better? Progress against a scoreboard that captures your purpose.

Cultivate a beginner's mindset of curiosity, presence, and willingness to explore. Let go of assumptions and embrace uncertainty. Be open and creative, unburdened by preconceived constraints.

Maintain the mindset of a learner to fuel disruptive innovation long after early success. The day you stop learning is the day you stop creating.