I've got a secret for you: It's not about having the most customers; it's about having the right ones.
Focus on serving a smaller, dedicated audience exceptionally well.
When you prioritize quality over quantity, you build stronger relationships and a more loyal customer base.
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Lessons from ‘Company of One’ that teaches us to embrace a new entrepreneurial approach where genuine relationships and personal vision redefine success, proving that sometimes, less is truly more.
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