Freedom and autonomy are priceless. Instead of building a business that ties you down, create one that gives you the freedom to live life on your terms. Remember, the goal isn't just to build a successful business but to live a fulfilling life.

8. "Embrace Autonomy"

Listen, hustle culture? It's overrated. Instead of burning out trying to do everything, build a resilient business. That means creating something that can weather the ups and downs, adapt to changes, and stand the test of time. Resilience is your secret weapon in the entrepreneurial world.

2. "Build Resilience, Not Hustle"

You know what's truly liberating? Defining success on your own terms.Don't let society dictate what success looks like for you. Maybe it's not a multi-million dollar company but a business that gives you freedom and joy. Remember, success is personal. Own it.

5. "Define Your Own Success"

Here's the thing, the business world is ever-changing. Instead of setting rigid goals and sticking to them no matter what, stay agile. Be ready to pivot, adapt, and change direction when needed. It's like being a nimble dancer in the world of business – always ready for the next move.

4. "Stay Agile and Adaptable"

Bigger isn't always better. In business, mindless growth can lead to more problems than solutions. Instead of chasing endless expansion, focus on building a business that's just the right size for you. It's about finding that sweet spot where you're profitable, sustainable, and happy.

1. "Growth Isn't Always Good"

I've got a secret for you: It's not about having the most customers; it's about having the right ones. Focus on serving a smaller, dedicated audience exceptionally well. When you prioritize quality over quantity, you build stronger relationships and a more loyal customer base.

3. "Quality Over Quantity"

Ever heard of the saying, "less is more"? It's true in business too. Instead of spreading yourself thin, focus on doing a few things exceptionally well. Simplify, streamline, and prioritize. Sometimes, doing less can lead to achieving more.

6. "Less Can Be More"

Here's a golden nugget for you: Business is all about relationships. Instead of seeing customers as numbers, see them as people. Build genuine, authentic relationships with them. When you connect on a deeper level, you create a community around your brand.

7. "Build Strong Relationships"

Lessons from ‘Company of One’ that teaches us to embrace a new entrepreneurial approach where genuine relationships and personal vision redefine success, proving that sometimes, less is truly more.

What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better--and smarter--solution is simply to remain small? This book explains how to do just that. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business. Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that wants to scale as soon as possible, but as a small business that is deliberately committed to staying that way. By staying small, one can have freedom to pursue more meaningful pleasures in life, and avoid the headaches that result from dealing with employees, long meetings, or worrying about expansion. Company of One introduces this unique business strategy and explains how to make it work for you, including how to generate cash flow on an ongoing basis. Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. Instead, he now works for himself out of his home on a small, lush island off of Vancouver, and lives a much more rewarding and productive life. He no longer has to contend with an environment that constantly demands more productivity, more output, and more growth. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own.