Anchor the organization around a purpose and commitment to creating value for society beyond solely maximizing profits.
This higher ideal gives meaning, attracts talent who align with the mission, builds customer affinity through shared values, and unlocks deeper motivation to contribute to a greater cause.
People desire to express their higher nature through work.
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In Conscious Leadership, the authors argue that businesses should focus on purpose beyond profits to uplift humanity. They propose integrating higher levels of ethics, empathy and awareness.
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