Anchor the organization around a purpose and commitment to creating value for society beyond solely maximizing profits. This higher ideal gives meaning, attracts talent who align with the mission, builds customer affinity through shared values, and unlocks deeper motivation to contribute to a greater cause. People desire to express their higher nature through work.

Defining a Higher Purpose Beyond Profits

Practice conscious empathy, deep listening, and genuine care for others' wellbeing and growth. Take time to understand different human perspectives without judgement. Build trusting relationships through openness, compassion, humility, and service to human needs. Care for the whole person.

Leading with Empathy, Care and Emotional Intelligence

Through meditation, self-reflection and other self-awareness practices, consciously cultivate higher levels of moral wisdom, altruism, inner peace, presence and spiritual purpose within yourself as a leader. Apply this elevated consciousness to leadership.

Cultivating Higher Levels of Consciousness

Nurture organizational cultures characterized by trust, empowerment, accountability, ethics, caring, inclusiveness, continuous learning, vitality and higher purpose. This kind of elevating culture attracts and retains conscious talent, and elevates customer experiences.

Creating Conscious Cultures of Higher Purpose

<ul><li>Promote mindfulness, work-life balance, psychological safety and physical/mental health. </li><li>Foster positive emotions, strong relationships, meaning, accomplishment, engagement and human flourishing. </li><li>Protect staff from chronic stress and burnout. </li><li>Maximize joy and vitality. </li></ul>

Enhancing Wellbeing, Fulfillment and Vitality

<ul><li>Invest in developing people's full human potential on emotional, intellectual, social and spiritual levels. </li><li>Help them find deeper meaning and purpose in their work.</li><li> Provide enrichment opportunities for creativity, learning, contribution and growth. </li><li>Nurture those you lead.</li></ul>

Promoting Continuous Personal Growth and Development 

<ul><li>Adopt an inclusive, humble servant leadership approach focused on empowering others over ego. </li><li>Value diversity and all voices. Lead collaboratively with an open heart, not from top-down authority. </li><li>Share power and leadership opportunities. Lift others up.</li></ul>

Exemplifying Humility and Inclusion as a Servant Leader

<ul><li>Handle all organizational affairs, decisions and conduct with ethical behavior guided by moral principles concerning fundamental matters of right and wrong. </li><li>Do what is fair, just and avoids harm according to the highest standards. </li><li>Uphold impeccable integrity to make wise, compassionate choices. </li><li>Conscious leaders self-regulate egos in service of ethics.</li></ul>

Elevating Ethics and Integrity as Top Priorities

Leadership is about empowering others to excel. Consciousness gives empathy, compassion, and wisdom to leaders.

In Conscious Leadership, the authors argue that businesses should focus on purpose beyond profits to uplift humanity. They propose integrating higher levels of ethics, empathy and awareness.

A WALL STREET JOURNAL BESTSELLER! From Whole Foods CEO John Mackey and his coauthors, a follow-up to groundbreaking bestseller Conscious Capitalism—revealing what it takes to lead a purpose-driven, sustainable business. John Mackey started a movement when he founded Whole Foods, bringing natural, organic food to the masses and not only changing the market, but breaking the mold. Now, for the first time, Conscious Leadership closely explores the vision, virtues, and mindset that have informed Mackey’s own leadership journey, providing a roadmap for innovative, value-based leadership—in business and in society.   Conscious Leadership demystifies strategies that have helped Mackey shepherd Whole Foods through four decades of incredible growth and innovation, including its recent sale to Amazon. Each chapter will challenge you to rethink conventional business wisdom through anecdotes, case studies, profiles of conscious leaders, and innovative techniques for self-development, culminating in an empowering call to action for entrepreneurs and trailblazers—to step up as leaders who see beyond the bottom line.