<ul><li>Conduct user and customer interviews well beyond just current users and segments to gain broad, diverse perspectives. </li><li>Ask genuinely open-ended questions and listen intently. </li><li>Go deeper into understanding true needs and desires vs just feedback on existing products. </li><li>Include non-customers and extreme users.</li></ul>

Interviewing Diverse Customers Broadly

Rather than building new solutions, discover existing problems that are worth solving.

Use visual tools like insight walls and product learning maps to visibly track key insights, hypotheses, experiments, results and pending questions over time. Visibility builds collective knowledge and accelerates learning across teams. Learn faster together.

Visibly Tracking Learning to Accelerate Progress

Frequently and rapidly run small, contained experiments to validate hypotheses and ideas before investing heavily in building solutions. Quick iterative tests with real users bring theoretical ideas into reality. Focus on learning over growth and scale.

Running Small Experiments Continuously to Test Ideas

Incentivize intellectual curiosity, openly sharing discoveries, and willingness to challenge assumptions and accepted beliefs with ideas that seem to contradict current thinking. Foster environments where it feels psychologically safe to rigorously question.

Incentivizing Openness and Challenging Assumptions

<ul><li>Hold regular, cadenced reviews as a team of the discovery backlog, key results, and pending questions. </li><li>Jointly plan next round of discovery steps and priorities based on review findings. </li><li>Rhythms maintain momentum.</li></ul>

Reviewing Progress and Planning Next Steps

Frame insights gathered from discovery activities as concrete, falsifiable hypotheses stated from the customer's perspective. This leads to productive questioning and testing of assumptions rather than falling into confirmation bias where we seek validation of preconceived notions and existing solutions. State hypothesizes in ways that can be tested.

Framing Insights as Concrete, Falsifiable Hypotheses



Proactively share insights from discovery activities cross-functionally to spread customer and industry learning. Create feedback loops so that discoveries from the frontlines frequently inform strategy, product development, marketing and other groups.

Sharing Findings Cross-Functionally to Inform Decisions

Incorporate continuous discovery practices like interviewing customers, brainstorming new ideas, and running rapid experiments into core routines done by all teams individually and company-wide. Make practices like talking to users, generating hypotheses, and prototyping concepts an ongoing habit rather than just occasional projects. Build in rhythms that support regular discovery.

Establishing Core Discovery Routines Across Teams

In Continuous Discovery Habits, Teresa Torres provides a framework for constantly discovering and validating new product opportunities through customer development interviews and rapid experiments.

"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success." - Marty Cagan How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business? In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love-that also deliver business results-this book is for you.

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Habits

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Books

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Product & Design

Teresa Torres is an accomplished writer whose work has resonated with readers around the world. Teresa Torres has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Teresa Torres's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.