Continuous Discovery Habits - Deepstash

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Establishing Core Discovery Routines Across Teams

Establishing Core Discovery Routines Across Teams

Incorporate continuous discovery practices like interviewing customers, brainstorming new ideas, and running rapid experiments into core routines done by all teams individually and company-wide.

Make practices like talking to users, generating hypotheses, and prototyping concepts an ongoing habit rather than just occasional projects.

Build in rhythms that support regular discovery.


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Rather than building new solutions, discover existing problems that are worth solving.



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Framing Insights as Concrete, Falsifiable Hypotheses

Framing Insights as Concrete, Falsifiable Hypotheses

Frame insights gathered from discovery activities as concrete, falsifiable hypotheses stated from the customer's perspective.

This leads to productive questioning and testing of assumptions rather than falling into confirmation bias where we seek validation of preconceived notions and existing solutions.

State hypothesizes in ways that can be tested.


415 reads

Interviewing Diverse Customers Broadly

  • Conduct user and customer interviews well beyond just current users and segments to gain broad, diverse perspectives.
  • Ask genuinely open-ended questions and listen intently.
  • Go deeper into understanding true needs and desires vs just feedback on existing products.
  • Include non-customers and extreme users.


324 reads

Running Small Experiments Continuously to Test Ideas

Running Small Experiments Continuously to Test Ideas

Frequently and rapidly run small, contained experiments to validate hypotheses and ideas before investing heavily in building solutions.

Quick iterative tests with real users bring theoretical ideas into reality. Focus on learning over growth and scale.


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Visibly Tracking Learning to Accelerate Progress

Visibly Tracking Learning to Accelerate Progress

Use visual tools like insight walls and product learning maps to visibly track key insights, hypotheses, experiments, results and pending questions over time.

Visibility builds collective knowledge and accelerates learning across teams. Learn faster together.


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Sharing Findings Cross-Functionally to Inform Decisions

Sharing Findings Cross-Functionally to Inform Decisions

Proactively share insights from discovery activities cross-functionally to spread customer and industry learning.

Create feedback loops so that discoveries from the frontlines frequently inform strategy, product development, marketing and other groups.


259 reads

Reviewing Progress and Planning Next Steps

Reviewing Progress and Planning Next Steps

  • Hold regular, cadenced reviews as a team of the discovery backlog, key results, and pending questions.
  • Jointly plan next round of discovery steps and priorities based on review findings.
  • Rhythms maintain momentum.


251 reads

Incentivizing Openness and Challenging Assumptions

Incentivizing Openness and Challenging Assumptions

Incentivize intellectual curiosity, openly sharing discoveries, and willingness to challenge assumptions and accepted beliefs with ideas that seem to contradict current thinking.

Foster environments where it feels psychologically safe to rigorously question.


295 reads



In Continuous Discovery Habits, Teresa Torres provides a framework for constantly discovering and validating new product opportunities through customer development interviews and rapid experiments.

Curious about different takes? Check out our Continuous Discovery Habits Summary book page to explore multiple unique summaries written by Deepstash users.

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