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Incorporate continuous discovery practices like interviewing customers, brainstorming new ideas, and running rapid experiments into core routines done by all teams individually and company-wide.
Make practices like talking to users, generating hypotheses, and prototyping concepts an ongoing habit rather than just occasional projects.
Build in rhythms that support regular discovery.
Rather than building new solutions, discover existing problems that are worth solving.
Frame insights gathered from discovery activities as concrete, falsifiable hypotheses stated from the customer's perspective.
This leads to productive questioning and testing of assumptions rather than falling into confirmation bias where we seek validation of preconceived notions and existing solutions.
State hypothesizes in ways that can be tested.
Frequently and rapidly run small, contained experiments to validate hypotheses and ideas before investing heavily in building solutions.
Quick iterative tests with real users bring theoretical ideas into reality. Focus on learning over growth and scale.
Use visual tools like insight walls and product learning maps to visibly track key insights, hypotheses, experiments, results and pending questions over time.
Visibility builds collective knowledge and accelerates learning across teams. Learn faster together.
Proactively share insights from discovery activities cross-functionally to spread customer and industry learning.
Create feedback loops so that discoveries from the frontlines frequently inform strategy, product development, marketing and other groups.
Incentivize intellectual curiosity, openly sharing discoveries, and willingness to challenge assumptions and accepted beliefs with ideas that seem to contradict current thinking.
Foster environments where it feels psychologically safe to rigorously question.
In Continuous Discovery Habits, Teresa Torres provides a framework for constantly discovering and validating new product opportunities through customer development interviews and rapid experiments.
Curious about different takes? Check out our Continuous Discovery Habits Summary book page to explore multiple unique summaries written by Deepstash users.
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