As Schopenhauer wrote, "Anger is weakness", and logically if you manage to remain calm in the face of an angry opponent, you appear much more reasonable, and the audience will be more receptive to your arguments.
This technique consists in attacking the form, the way in which the words are said, rather than the actual substance of the ideas.
EXAMPLE
In politics,
"To be president of the republic you have to be calm".
(N. Sarkozy to S. Royal, 2007)
Note
Prinicpe often used in politics, but is also very effective with your brothers and sisters, although it's not very honest.
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6 manipulation techniques you need to know to protect yourself against them. To thwart the attempts at manipulation that we are confronted with on a daily basis (on the Internet, during a debate, within our circle of friends...) and to be aware that they exist.
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