1. Distance them from the society's advice.

• Baby Trainers urge parents to get their newborn on to a strict schedule to integrate him into the rhythms of the household. 
• Natural Parents emulate the earthy practices of indigenous tribes in the developing world.

When faced with difficult situations, the way we frame them mentally makes all the difference. Viewing an obstacle as an opportunity for growth can unlock creativity and resilience. Instead of asking, "Why is this happening to me?" shift the question to, "What can I learn from this?

Our assumptions about what employers care about or what will make a product sell can easily be cleared up by using the interview method.

• Identify five people who are moderately successful in your field.
• Ask them if you can buy them lunch.
• Meet with...