Opportunity Costs:
Schwartz talks on how having many of options makes us very conscious of the opportunity costs. When we select one choice over others, we forfeit opportunity costs. The perceived opportunity cost of the option we choose increases when there are more options available. This increased awareness of lost options might cause regret and unhappiness after making a decision.
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'The Paradox of Choice' emphasizes the negative impact of overwhelming options, suggesting that understanding maximizer or satisficer decision-making styles can enhance resource management, cultural sensitivity, and sustainable consumption.
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