The term "liminal" refers to a transitional or initial stage of a process, and the book focuses on the idea that people construct their own realities based on beliefs, which then dictate their actions.
Gray posits that to innovate or make significant changes, one must engage in "liminal thinking" to understand and possibly alter those underlying beliefs. He presents a set of principles and practices to help you break down barriers created by their pre-existing beliefs, thus allowing them to see things in a new light.
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With 25 years in marketing, brand strategy, and mental fitness coaching, I focus on societal change, self-mastery, and fostering community to build a regenerative Africa. "The world is changed by your example, not by your opinion." - Paulo Coelho
Liminal thinking is important because it enhances problem-solving, communication, personal growth, adaptability, and innovation by challenging existing beliefs and fostering empathy and open-mindedness.
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