Michelle Ashen's Key Ideas from Liminal Thinking
by Dave Gray

Question everything: Challenge your beliefs. Ask why you believe certain things and whether they still serve you.

Seeking the unfamiliar: Getting out of our comfort zones can help us challenge our pre-existing beliefs.

Use "hacks" to change beliefs: There are various techniques to help alter beliefs, such as reframing, visualization, and others.

"Beliefs are constructions based on personal experiences."

Our personal experiences shape our beliefs, and in turn, our beliefs shape our reality.

 In business, understanding that each team member may have different beliefs is crucial for cohesive decision-making and innovation.

"Embrace not knowing."

  Recognising what you don't know opens doors to new learning.

 Businesses that approach challenges with curiosity rather than presumption are more adaptable and innovative.

"Assumptions can be barriers to insight."

Unexamined assumptions can limit possibilities.

In business, challenging assumptions can lead to breakthrough ideas and solutions.

"Doubt is a powerful tool for change."

Healthy skepticism can lead to a deeper understanding.

Businesses that encourage critical thinking foster a culture of continuous improvement.

"Seek experience before certainty."

Experiencing something firsthand can offer more clarity than theoretical understanding.

Prototyping and testing in business can lead to better solutions than merely speculating.

"Understanding is a form of love."

Engaging with others' viewpoints fosters understanding.

Empathetic businesses build stronger teams and better cater to their customers.

"Reality is ambiguous."

Embracing uncertainties can lead to unexpected solutions.

Companies that are comfortable with ambiguity are more resilient and innovative.

"Seek the unfamiliar."

New experiences can challenge and refine our beliefs.

Businesses that explore uncharted territories often find unique opportunities.

"Actions are based on beliefs."

 Understanding the beliefs that drive actions can lead to more effective interventions.

For businesses, understanding customer beliefs can greatly enhance marketing and product strategies.

"Sometimes you need to create a crisis."

Comfort zones can be limiting; occasional disruption can spark change.

Companies that periodically shake things up can avoid stagnation and foster innovation.

"Shared understanding is the foundation for collaboration."

 Alignment in beliefs and goals enhances teamwork.

  Businesses thrive when teams share a unified vision and understanding.

"To change others, first change yourself."

  Personal transformation often precedes wider change.

   Leaders who exemplify the change they wish to see drive more impactful organizational transformation.

"Bridging differences starts with understanding."

Building connections begins with seeking to understand.

Companies that bridge internal and external differences build stronger relationships and collaborations.

"Truth is a direction, not a destination."

The pursuit of truth is ongoing.

Businesses that consistently seek the truth adapt better to changing markets and customer needs.

"Growth happens at the boundaries."

The edges, where things are uncertain and transitional, are often where the most growth occurs.

   - Commentary: Businesses that operate at the frontier of their industry often lead in innovation and market disruption.