Care about your customers

Inclusion is a scale that progressively means that your user can not only use your service but also feel safe, welcome, and, – importantly, use it in a way that makes them feel equal to all other users who might need to use that service.

It’s equally important to remember that inclusion doe...

Customers don't know what they want but talking to them is still useful. "What needs, pain points or desires matter the most?" is the fundamental question:

• Instead of direct questions ask users to share stories about their experience. We lie to ourselves all the time so direct...

Whether you like it or not, building an audience for your work is a performance.

• Amplify your personality - You don’t have to change who you are, you have to become more of who you are.
• Be provocative, with a purpose - Make a statement. Share a message that matters to you.