Keystone Discovery Habit: Continuous Interviewing - Deepstash
Keystone Discovery Habit: Continuous Interviewing

Keystone Discovery Habit: Continuous Interviewing

Customers don't know what they want but talking to them is still useful. "What needs, pain points or desires matter the most?" is the fundamental question:

  • Instead of direct questions ask users to share stories about their experience. We lie to ourselves all the time so direct questions are unreliable
  • Have interviews every week. Even 5 min ones. Productize scheduling by asking people who are using your product
  • It should not be the responsibility of one team member. Everyone should participate
  • Build a simple database with interviews: name, picture, a memorable quote, insights & opportunities

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vladimir

Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.

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