If alcohol wasn’t a thing and someone told you “I’ve invented this drink that is going to make you either really happy or really aggressive or really stupid and we’re going to sell it to the masses”, people would be like “nah, mate, keep your funky juice, we don’t want that, that sounds terrible”.

And it’s one of those things: because alcohol is so socially acceptable, the addiction side of it, the bad sides of it, really do fly under the radar.