People listen for their own wellbeing, not for others. They are focussed on their own happiness, most of the time. In his celebrated book Art Of Rhetoric, Aristotle lists out a few things that the audience cares about, regardless of what your topic is: their own health, ...

People who craves freedom and adventure, may bully others who they see as obstacles to their independence or autonomy. They may use manipulation or deceit to undermine the authority of others and assert their own desires.