Make Your Audience Happy: Focus On Their Interests

People listen for their own wellbeing, not for others. They are focussed on their own happiness, most of the time. In his celebrated book Art Of Rhetoric, Aristotle lists out a few things that the audience cares about, regardless of what your topic is: their own health, family, happiness, status or wealth.

We need to speak for the audience’s benefit, even if our topic is global warming, tax policies, or rocket science.