Successful products require patience & cooperation between marketers & designers.
Great, human-centered design isn’t enough to make a successful product on its own. For a product to be profitable, designers needs to work with other business departments.
This is the dilemma: for a product to succeed, both departments need to be in accord with one another. The product needs to be of high enough quality for the designer and profitable enough for the marketers.
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Good design uses human psychology to create products adapted to users’ needs and desires. Human-centered design focuses on creating products for the users, and helps users learn how to use a product, avoid dangerous errors and bring users and technology closer together.
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