Tactics are an optimization

Tactics should not be ignored. However, a business isn't going to fail because it had poor tactics. A business with a great product will do fine with common tactics.

A successful business will have both a great product and tactics. But it's 80/20, where the fundamentals of building something great is 80% and the tactics and metrics that drive them 20%.

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Business has become too data driven

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Business has become too data driven