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Tactics are an optimization

Tactics should not be ignored. However, a business isn't going to fail because it had poor tactics. A business with a great product will do fine with common tactics.

A successful business will have both great products and tactics. But it's 80/20, where the fundamentals of building something great is 80% and the tactics and metrics that drive another 20%.

@cam751

MORE IDEAS FROM THE ARTICLE

Really focussing on the core business is the most important requirement for startup success. Becoming an expert at fundraising should not be necessary.

Companies rarely fail because they didn't raise money - they fail because they didn't build something people wanted.

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RELATED IDEAS

Most common reasons that lead us to procrastinate:

1. We feel like we’re not making progress.

2. We’re not sure where to start.

3. We’re afraid of failing.

4. We dislike the task itself

2

IDEAS

Our Fear is almost never as bad as it feels.

If you are constantly learning, networking and building yourself into a better person, then setbacks are only crucial milestones in your progress and are nothing to be afraid of.

Your attention to your users should be insanely great, to the point of being obsessive. It is not only the product that should be that great but especially the experience of being your user.

For most successful startups, over-engaging with early users is a necessary part of the feedback loop. It helps to make the product great since your product will initially not be quite right and will improve with applying the feedback you get form your earliest users.