Fiction or not, a story needs conviction. Weave instances and characters in a way that even if it's a tall tale, the audience nods along in belief. Stir emotions and articulate actions to establish a genuine connection.
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Storytelling is no more an art. It's a skill everybody should possess.
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In finance, pessimism is paid more attention than optimism and is, therefore, more persuasive. “It’s easier to create a narrative around pessimism because the story pieces tend to be f...
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