Surge Pricing

During the launch of the product, you decide on a simple pricing model for your product. When your product evolves, is your pricing changing equally? Is your pricing competitive and straightforward for the users as it was initially?

Re-work the pricing strategy of your product so that you...

Usage-based pricing is a go-to-market model where the customer pays based on how much they use your product or service. 

It goes by many names: consumption-based pricing, pay-per-use pricing, and pay-as-you-go pricing.

The simplest examples of these are utility bills like water and el...

• Cost-plus pricing: You make the product, add a fixed percentage on top of the costs, and sell it for the total.
• Competitive pricing: It refers to using competitors’ pricing data as a benchmark and consciously pricing your products below theirs.